Keyhole, which specializes in hashtag analytics, uses Webz.io’s news, blogs, and forums data feeds to power its real-time brand conversation monitoring platform.
Keyhole, which works with giants like Google, Spotify, and the United Nations, decided to use Webz.io’s web data feeds when it wanted to expand its monitoring capabilities from social media to the entire internet.
By integrating Webz.io’s technology, Keyhole was able to roll out its Keyhole Web Mentions feature, which allows customers to look up historical sentiment data with high granularity — both at scale and on-demand.
According to Lara Rios, Product Manager at Keyhole, rolling out the Keyhole Web Mentions feature “transformed our [Keyhole’s] product by giving our customers access to an entirely different layer of online conversations to listen to and monitor. For customers to have an awareness of how their brand is being portrayed in that sense is extremely valuable.”
Keyhole brings clarity to social media metrics by delivering actionable, easy-to-understand data to brands, journalists and marketers. Through a real-time dashboard that measures the social impact of trends and influencers, users can focus on executing, optimizing and generating reports on their campaigns instead of compiling metrics such as user engagement.
Webz.io is the leading provider of machine-defined web data. It transforms the vast pool of web data from across the open and dark web into structured web data feeds, ready for machines to consume. Using Webz.io’s data, enterprises, developers, and analysts can now unlock the raw potential of web data.