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case study

How Boosts Kantar Media’s FishEye Social Monitoring Tool

case study

How Boosts Kantar Media’s FishEye Social Monitoring Tool
Kantar Media, a multinational organization with more than 10,000 employees worldwide, is one of the world’s top providers of global news intelligence. When it acquired Singapore-based FishEye Analytics in 2013, the company looked to capture content from discussions, message boards, and forums.

FishEye tried to harvest the data from these uniquely formatted sources from scratch, but the task proved to be resource-consuming, time-consuming, and a non-cost-effective solution.

Meanwhile, at the Kantar head office, they found that the data delivered could be further integrated with other platforms its clients were using and that no other provider could match’s coverage and service.
“We also came to realize that no other provider could match's unique abilities in coverage, quality, source additions, and flexibility," Mahesh Pabbu, Head of Technology R&D at FishEye.
About Kantar Media
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
About is the leading provider of machine-defined web data. It transforms the vast pool of web data from across the open and dark web into structured web data feeds, ready for machines to consume. Using’s data, enterprises, developers, and analysts can now unlock the raw potential of web data.
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